Modern Rioja shows off its new look

25 January, 2008

Rioja is aiming for a more contemporary image with

a new brand identity, which producers say reflects the modernity and innovation of the region.

The Consejo Regulador de la Denominación de Origen Calificada Rioja unveiled the new logo at its conference in Madrid. The insignia will be used in key export markets, including the UK, US , Germany and Sweden.

The design is based on a Tempranillo vine and can be used in a range of colours representing the breadth of styles Rioja offers. It will be incorporated into the 2008 UK PR campaign, launching at the Design Museum on March 5.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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