Mojito is a cocktail with a Vodka Kick

22 February, 2008

VK Vodka Kick producer Global Brands is claiming to have created the first

mojito cocktail RTD.

The VK Mojito Original is made with Caribbean rum and has an abv of 4 per cent. It is available in 27.5 cl bottles.

Global Brands managing director

Steve Perez

said: "This new product has put real innovation back into the RTD category and gives retailers the opportunity to drive incremental sales

as consumers look for something just a little bit different to enjoy in the home.

"Mojito cocktails are complex to make well and most consumers wouldn't have the time to try."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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