Mojito is a cocktail with a Vodka Kick

22 February, 2008

VK Vodka Kick producer Global Brands is claiming to have created the first

mojito cocktail RTD.

The VK Mojito Original is made with Caribbean rum and has an abv of 4 per cent. It is available in 27.5 cl bottles.

Global Brands managing director

Steve Perez

said: "This new product has put real innovation back into the RTD category and gives retailers the opportunity to drive incremental sales

as consumers look for something just a little bit different to enjoy in the home.

"Mojito cocktails are complex to make well and most consumers wouldn't have the time to try."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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