Mojito is a cocktail with a Vodka Kick

22 February, 2008

VK Vodka Kick producer Global Brands is claiming to have created the first

mojito cocktail RTD.

The VK Mojito Original is made with Caribbean rum and has an abv of 4 per cent. It is available in 27.5 cl bottles.

Global Brands managing director

Steve Perez

said: "This new product has put real innovation back into the RTD category and gives retailers the opportunity to drive incremental sales

as consumers look for something just a little bit different to enjoy in the home.

"Mojito cocktails are complex to make well and most consumers wouldn't have the time to try."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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