In brief

22 February, 2008

Diageo has signed a three-year deal to distribute and market Guatemalan rum brand Zacapa. The deal will run from 1 April 2008 and at the end of the three years, Diageo will have the option to buy a 50 per cent equity stake in the brand. The Zacapa rum range includes Zacapa Centenario 15, Zacapa Centenario 23 and Zacapa Centenario XO.

Glenmorangie has teamed up with Paul A Young Fine Chocolates to create a collection of hand -made whisky truffles. The chocolates are made using Glenmorangie Quarter Century and the rare Trinitario bean from the Caribbean. Each one is hand painted in gold and gold leaf.

Bacardi has reinforced its classic credentials by emphasising its role as the original spirit in the

mojito and  daiquiri. The Bacardi team educated 120 top bartenders at the Bacardi La Legacia celebrations in London last week, which was also attended by José Gomez, who has been master blender at the Puerto Rican

distillery for over 30 years.

Hendrick's Gin

set up London's first  kissing

parlour. During the week leading up to Valentine's Day, visitors queued up to experience some good old-fashioned romance and frivolity at Selfridges , where they were also given a sample of Hendrick's  gin

and tonic.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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