Flake jazzes up image with Joss

22 February, 2007

Cadbury Trebor Bassett has signed up singer Joss Stone as the brand's first celebrity Flake Girl.

Stone will appear

in a

TV ad

to be aired on March 3,

singing the Flake jingle.

The ad is part of a 5 million campaign that aims to engage with a new generation of younger women through experiential, digital and PR activity.

Trade communications manager Kate Harding said: "Cadbury Flake has the second highest consumer preference for any chocolate brand after

Dairy Milk.

" Joss Stone

perfectly personifies the Flake Girl's fun and spontaneous attitude to life."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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