Consumers about to digest new biscuit ad campaign

22 February, 2007

United Biscuits is putting its weight behind a 5 million TV campaign for McVitie's Digestive.

Produced by Oscar-winning Aardman Animations, the team behind Wallace & Gromit and Creature Comforts, the ad features CGI

ingredients talking about the wholesome qualities of the range. It will run with the strapline: McVitie's Digestives. Wholemeal

At

Their

Heart.

The ads will run on national TV for 12 weeks. Each month a different variety will be in the spotlight, with the Original Digestive starring first, followed by Yog Fruit and Chocolate Digestive.

Commercial manager Nick Stuart said: "In 2007 the brand grew strongly and with stunning new packaging across the range, heavy weight support on TV and in-store POS, we're confident it'll be an even better year in 2008 for Digestives ."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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