Pocket packs for Pringles

22 February, 2007

P&G is targeting on-the-go consumers with

its Pringles Pocket Pack.

The scaled-down version of the familiar Pringles tub is designed to tap into the £630 million single-serve snacks market, according to trade communications manager Paul Lettice.

It will be backed by a three-month marketing campaign that includes TV, sampling, PR and radio, internet, trade advertising and in-store merchandising .

Rice Infusions will also be rolled out in a new Bite Size bag in Cheese & Onion and Sweet BBQ Spare Rib flavours.

Paul Lettice, trade communications manager, said: "These new products mean

consumers will be able to enjoy Pringles more often

and more conveniently ."

Both come in 35g bags with a recommended retail price of 37p. They will be available from March 31.

P&G 0800 597 3388




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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