Water makes a Klear communication

22 February, 2007

Krystal Klear Spring Water has been relaunched in new-look packaging.

The brand,

owned by Glasgow-based Dunns Food & Drinks, has

a

different bottle shape and revamped label which features an updated logo.

Dunns has also announced a three-year sponsorship deal between Krystal Klear and the Glasgow Triathlon Club - which has

some 100 members competing in

triathlons, mountainbiking and adventure races.

Managing director Jim Rowan said: "Supporting the Glasgow Triathlon Club is an ideal platform to relaunch the brand. We look forward to a successful and mutually beneficial partnership."

Dunns has been appointed sole distributor for Villa Soft Drinks

in Scotland. The deal includes Villa's full range of carbonated soft drinks, fruit juices, waters and mixers, including the Hadrian Water range, Crystal Premium Juices, Wild Waters and Mr

Fenwicks.

" Dunns ha s the experience and logistics to represent and distribute Villa Drinks to the Scottish market," a spokesman said.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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