Top Tip

22 February, 2008

When you organise themed promotions, think up some unusual ideas rather than the obvious ones. This year, for Valentine's Day, instead of having the usual wines on taste, we had Amarone and Kir Royale and were

giving away bottles of Cassis. We're going to do something similar for Mother's Day. I'm just waiting for a flash of inspiration.

Chris Riley, retail manager, RodneyáDensem Wines, Crewe

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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