Top Tip

22 February, 2008

When you organise themed promotions, think up some unusual ideas rather than the obvious ones. This year, for Valentine's Day, instead of having the usual wines on taste, we had Amarone and Kir Royale and were

giving away bottles of Cassis. We're going to do something similar for Mother's Day. I'm just waiting for a flash of inspiration.

Chris Riley, retail manager, Rodney Densem Wines, Crewe

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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