Top Tip

22 February, 2008

When you organise themed promotions, think up some unusual ideas rather than the obvious ones. This year, for Valentine's Day, instead of having the usual wines on taste, we had Amarone and Kir Royale and were

giving away bottles of Cassis. We're going to do something similar for Mother's Day. I'm just waiting for a flash of inspiration.

Chris Riley, retail manager, Rodney Densem Wines, Crewe

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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