Pocket packs for Pringles

22 February, 2008

P&G is targeting on-the-go consumers with its Pringles Pocket Pack.

The scaled-down version of the familiar Pringles tub is designed to tap into the

£630 million single-serve snacks market,according to trade communications manager Paul Lettice.

It will be backed by a three-month marketing campaign that includes TV, sampling, PR and radio, internet, trade advertising and in-store merchandising.

Rice Infusions will also be rolled out in a new Bite Size bag in Cheese & Onion

and Sweet BBQ Spare Rib flavours.

Paul Lettice, trade communications manager, said: “These new products mean

consumers will be able to enjoy Pringles more often and more conveniently.”

Both come in 35g bags with a recommended retail price of 37p. They will be available from March 31.

P&G 0800 597 3388




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