African beer sales net thousands for conservation charity

26 February, 2008

A fundraising initiative between African lager, Tusker and supermarket chain Tesco has raised more than £10,000 for a wildlife charity.

Since last October, Diageo-owned Tusker and Tesco have each donated 5p from the sale of every bottle to the UK based wildlife charity Tusk.

The money will be used by the charity to support more than 30 different field projects in 17 African countries.

Tusker distributor Peter Karsten, said: “The work they do in Africa is so important and as Tusker is a genuine imported African lager we feel it is very important to give something back to Africa.”

Karsten said the fundraising initiative would continue this year to raise more money for the charity.

Kenyan produced Tusker is currently stocked in Tesco with an rrp of £1.49.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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