WSTA provides toolkit for the trade

06 March, 2008

The Wine & Spirit Trade Association has published a guide to help members trade responsibly.

The WSTA Toolkit: Social Responsibility gives practical advice on a number of areas, including responsible retailing, labelling, advertising, marketing and websites.

WSTA Chief Executive Jeremy Beadles said: "Most UK drinks companies already operate to very high standards but naturally our members wish to ensure they follow best practice wherever possible.

"Our membership varies widely in terms of size and speciality. For some this guide will be a checklist, but for others it will provide a step-by-step guide to implement a comprehensive social responsibility policy."

The toolkit will be sent out to members of the WSTA and can be accessed by non-members via the website www.wsta.co.uk




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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