Poster ads for Bulmers Pear

06 March, 2008

Scottish & Newcastle UK is launching a £1 million outdoor ad campaign for Bulmers Pear, which was released in November.

The ads will appear on more than 6,000 six-sheet poster sites around the country, in the first above-the-line campaign for the brand.

Off-trade customer marketing head Carol Saunders said: “The introduction of Bulmers Pear Cider has enabled retailers to capitalise on the growing consumer interest in pear cider by bringing something new and different to the sector.

“The Bulmers brand equity will benefit from a £20 million marketing support programme this year as we build on the extraordinary success that Bulmers Original enjoyed in 2007 with a heavyweight investment that encompasses TV, outdoor and press advertising and consumer sampling.”




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter