Educational beer show aims to woo 10,000 consumers

07 March, 2008

London's first international educational consumer beer event is to hit the capital in September.

Newly formed events company Copper Tun is to run Beer Exposed at the Business Design Centre in Islington on Sept 25-28, and is looking for exhibitors and beer educators to take part in the event.

Former Costco events organiser Matt Roclawski and ex-investment banker Des Mulcahy set up the venture to plug a gap in the market for beer education.

"Des and I are huge beer enthusiasts and we were looking for a way into the beer industry for a while," Roclawski told OLN. "We travelled all around the country doing different beer courses and learning as much as we could, which really whetted our appetite for knowledge. But we found a gap in the market between that level of consumer knowledge and brewing and distilling courses which are accredited and a hell of a lot of money."

Copper Tun expects to attract more than 100 brewers and more than 10,000 visitors to the four-day event, which will feature beer tasting, beer and food matching sessions, tastings, brewing tutorials and themed tours of the exhibition.

OLN correspondent Zak Avery, of Leeds-based Beer Ritz, said he may take part in the event. He added: "How can it be anything but exciting having an event of that size, supported so well by so many sectors of the brewing industry and facing the public?"




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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