Asian beers taken to the Max

07 March, 2008

Pierhead Purchasing has boosted its Asian beer range with Max Prime, one of Korea's best-selling premium beers.

The 4.5 per cent abv lager is brewed in the Hite Brewery, which Pierhead says is Korea's biggest and longest-standing brewery, in the South Korean capital of Seoul.

Max Prime is brewed with US Cascade hops using a non-thermal fermentation process and water from the brewery's own well. It is straw-coloured and full-bodied, with a distinctive malty taste and hints of citrus and zesty fruit on the nose, according to Pierhead.

The importer said the beer was a perfect match for Korean food.




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter