Easier to get a grip on Coca-Cola

07 March, 2008

Coca -Cola Enterprises has changed the shape of its 50cl bottle to make it easier for consumers to hold.

It is the first major change to the bottle design in 23 years and has been dubbed the

"contour bottle " because of its easy-to-grip shape.

The new-look packaging will be rolled out in the UK throughout 2008 across the Coca-Cola,

Diet Coke and Coke Zero brands. An outdoor ad campaign and in-store POS will form part of a £300,000 push to promote the changes.

Marketing controller Steve Fry said: "CCE is constantly working to innovate and refresh the soft drinks category with exciting and relevant launches. Extensive consumer tests have revealed the grip bottle is in great demand, with 83 per cent of consumers tested preferring the new bottle."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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