Vertical shifts into Robinson range

07 March, 2008

Vertical Drinks managing director Steve Holt has joined Old Tom brewer Frederic Robinson and taken his portfolio of imported brands, including Sierra Nevada Pale Ale, Veltins Pilsner and Le Gauloise, into the Robinson portfolio.

Holt plans to add more imported brands to the range and grow distribution of Robinson brands in the off-trade.

He said: "The new role is primarily one of marketing and business development for the brewery's packaged brands in both UK and export markets. Robinson's infrastructure and its packaging facility present tremendous opportunities for the growth of Robinson's brands and the imported beer business."

Before setting up Vertical, Holt was a founder director of Cains and marketing and commercial director at Mansfield Brewery.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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