Young shun Scotch

07 March, 2008

The UK is behind the rest of Europe in attracting a younger audience to whisky, according to a top distiller, speaking at a consumer tasting event. Bowmore master blender Iain McCallum said: "The average age of people here is

35-plus. When you go to other countries around the world with the same show, around 80 per cent are young people." The industry must focus on expanding the appeal of whisky by moving away from the "stuffy image of it being a drink only for sipping", McCallum said.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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