Young shun Scotch

07 March, 2008

The UK is behind the rest of Europe in attracting a younger audience to whisky, according to a top distiller, speaking at a consumer tasting event. Bowmore master blender Iain McCallum said: "The average age of people here is

35-plus. When you go to other countries around the world with the same show, around 80 per cent are young people." The industry must focus on expanding the appeal of whisky by moving away from the "stuffy image of it being a drink only for sipping", McCallum said.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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