Russian Standard launches TV ads

11 March, 2008

First Drinks Brands will be launching a six week TV ad campaign for Russian Standard vodka this month as part of an £8 million marketing investment into the brand.

The 20-second ads, which are designed to highlight the brand’s Russian heritage will break on March 17 on all commercial terrestrial channels.

First Drinks Brands said it hopes the ads, costing £2.6 million, will cement Russian Standard’s position as a major player in the UK premium vodka market.

Andy Corris, senior brand manager for Russian Standard at First Drinks Brands, said: “The core task for Russian Standard is to build on the success of the launch and continue to establish a brand proposition within the market.

“Throughout 2008, Russian Standard will be looking to differentiate itself from its close competitors in terms of taste and brand experience by focusing on its unique attributes – authentic Russian heritage, flavour and unparalleled smoothness.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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