Origin reveals Stormhoek plans

11 March, 2008

Stormhoek’s new owner Origin Wines has pledged to continue with the brand's trademark innovative marketing.

Blogger and illustrator Hugh McLeod will carry on working with the brand, and further viral marketing campaigns are planned.

Origin is recruiting a marketing manager, who will be expected to develop both traditional campaigns and innovative web-based activity. Origin’s managing director Bernard Fontannez said: “We will carry on with the viral and web activity, but also think we need to address the conventional side of things too such as more trade advertising.” The marketing manager will report into Jon Woodriffe, managing director of Origin’s UK office.

Origin bought Stormhoek, South African stablemate Fairhills and Australian brand Camden Park from administrators in February after original owners Orbital collapsed into administration.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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