Origin reveals Stormhoek plans

11 March, 2008

Stormhoek’s new owner Origin Wines has pledged to continue with the brand's trademark innovative marketing.

Blogger and illustrator Hugh McLeod will carry on working with the brand, and further viral marketing campaigns are planned.

Origin is recruiting a marketing manager, who will be expected to develop both traditional campaigns and innovative web-based activity. Origin’s managing director Bernard Fontannez said: “We will carry on with the viral and web activity, but also think we need to address the conventional side of things too such as more trade advertising.” The marketing manager will report into Jon Woodriffe, managing director of Origin’s UK office.

Origin bought Stormhoek, South African stablemate Fairhills and Australian brand Camden Park from administrators in February after original owners Orbital collapsed into administration.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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