Promotion to drive Nederburg sales

12 March, 2008

South African wine company Distell is giving away £140,000 in cash through a promotion for wine brand Nederburg.

Ten thousand cash prizes will be given away to consumers who enter the competition advertised on neck collars on special bottles of Nederburg.

Gary Greenfield, managing director of Distell Europe, said he hoped the promotion would encourage new consumers to try the brand and provide added value to existing ones.

He said: “This promotion forms part of Nederburg’s biggest ever investment initiative in the UK. With such a strong proposition, underscored by the brand’s impressive heritage, we are confident that Nederburg will continue to reflect good growth.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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