Promotion to drive Nederburg sales

12 March, 2008

South African wine company Distell is giving away £140,000 in cash through a promotion for wine brand Nederburg.

Ten thousand cash prizes will be given away to consumers who enter the competition advertised on neck collars on special bottles of Nederburg.

Gary Greenfield, managing director of Distell Europe, said he hoped the promotion would encourage new consumers to try the brand and provide added value to existing ones.

He said: “This promotion forms part of Nederburg’s biggest ever investment initiative in the UK. With such a strong proposition, underscored by the brand’s impressive heritage, we are confident that Nederburg will continue to reflect good growth.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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