Echo Falls launched in PET wine glasses

17 March, 2008

Constellation has launched a version of its Echo Falls wine brand in a PET foil-sealed wine glass.

Constellation Europe has launched a version of its Echo Falls wine brand in a PET foil-sealed wine glass.

The 18.7cl glasses, available in twin-packs for the off-trade, are designed to appeal to consumers attending outdoor events.

Glasses are made from shatterproof 100 per cent recycled PET and are filled with Echo Falls Chardonnay, Merlot and rosé.

"Easily transportable, the versatility of this fantastic product ensures consumers can enjoy Echo Falls effortlessly anytime, anywhere - and what’s more, every time the quality of the wine is always guaranteed," said an Echo Falls spokesperson.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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