Mont Tauch unveils Face of Fitou

20 March, 2008

French cooperative Mont Tauch has unveiled a new corporate identity under the banner “The Face of Fitou”.

The new identity, which features Mont Tauch growers and a new logo created by the word Fitou on packaging and promotional material, has been created to emphasise the human side of the cooperative that is co-owned by 300 growers.

Mont Tauch will support the launch with a £500,000 campaign, which includes in-store promotions, presence at consumer fairs and a promotional film telling the story of the cooperative through its growers.

A new Fitou wine with an rrp of £5.99 is also being launched by Mont Tauch with the new design. Bottles have retro-looking labels made of recycled packaging featuring one of the first Mont Tauch growers.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter