Alizé birthday bash tours UK cities

21 March, 2008

Cognac-based spirit Alizé is teaming up with MTV to celebrate its 21st birthday.

Alizé Remixed

sees the brand joining some of the biggest DJ names on the international music scene with a tour of five city centres in the UK.

Before the tour kicks off at The Custard Factory in Birmingham on April 24, it will be promoted through TV, radio, national press and online media. Kiss FM and Galaxy Radio DJs Steve Sutherland and Shortee Blitz have also been appointed

Alizé Remixed ambassadors.

Alizé will be running a competition to find the next top DJ. Participants will be asked to create a 10-minute mix of their favourite

tracks from the past 21 years which they can load on to a dedicated website - alizeremixed.com.

Winners will receive Ł1,000 cash and the chance to hit the turntables at one of the gigs alongside DJ s including Jazzy Jeff and Tim Westwood.

The tour will visit Leeds in June, Manchester in August, Bristol in September and London in October.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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