Alizé birthday bash tours UK cities

21 March, 2008

Cognac-based spirit Alizé is teaming up with MTV to celebrate its 21st birthday.

Alizé Remixed

sees the brand joining some of the biggest DJ names on the international music scene with a tour of five city centres in the UK.

Before the tour kicks off at The Custard Factory in Birmingham on April 24, it will be promoted through TV, radio, national press and online media. Kiss FM and Galaxy Radio DJs Steve Sutherland and Shortee Blitz have also been appointed

Alizé Remixed ambassadors.

Alizé will be running a competition to find the next top DJ. Participants will be asked to create a 10-minute mix of their favourite

tracks from the past 21 years which they can load on to a dedicated website - alizeremixed.com.

Winners will receive Ł1,000 cash and the chance to hit the turntables at one of the gigs alongside DJ s including Jazzy Jeff and Tim Westwood.

The tour will visit Leeds in June, Manchester in August, Bristol in September and London in October.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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