Quintessentially English flavours

21 March, 2008

General Mills UK has extended

Häagen-Dazs

with a limited edition variety.

In a bid to boost luxury ice cream sales during the summer, Raspberries & Meringue will be available for six months

from now.

The newcomer will benefit from a £5 million marketing campaign for Häagen-Dazs during 2008.

Sales director Andy Foweather said: "The beauty of Häagen-Dazs Raspberries & Meringue is that it is a combination that is quintessentially English because it brings together two flavours that shoppers know well and will find appealing and refreshing this summer. "

The variant will come in 50cl tubs and will retail for £4.29.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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