Energising boost

21 March, 2008

GlaxoSmithKline is spending 8 million on advertising its Lucozade Sport range.

The push is designed to show how the brand "enhances sporting performance" and will kick-off with TV ads on Sky Sport and all live sports channels until November.

Outdoor, radio, press and digital ads will support the TV campaign.

A further 6.5 million will be spent on educating consumers at sports events across the country, including the Flora London Marathon, Great Run Series and Barclay's Premiership Football matches, where participants can learn about hydration and the performance benefits of the range.

Brand manager Adam Prentice said: "By driving education and awareness, we can successfully grow the sports and exercise drinks category."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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