Top Tip

21 March, 2008

My customers love hearing about their purchase histories. They'll frequently pop in and ask what they bought last Easter, or in a particular month as a birthday present for a wine-loving friend. I try to keep a database of all my regular customers and what they buy. It means I can send out specific offers to

people I know will be genuinely interested and tailor my marketing around different types of customers - like the big spenders, the traditionalists

or the bargain hunters . It's sometimes hard work to keep the list up  to  date, but it is really worth it when it leads to extra sales.

Jason Greene,

The Wine Store, Loudwater, Bucks

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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