COMPETITION

21 March, 2008

Win a case of golden rum

Cockspur is a blended golden rum from the Caribbeanisland of Barbados, where it has been produced since 1884.

It is an expert blend of superior rum, aged in oak barrels to smooth and mellow the spirit. This combination of ageing and blending, together with the pure coral spring water of Barbados, determines its unique character. A versatile drink, Cockspur can be enjoyed on its own or with contemporary mixers such as pineapple, cranberry juice or ginger beer.

Cockspur

rum will benefit from a heavyweight marketing push in 2008, including trade ads and PR activity. The brand is also involved in a range of cricket-related sponsorships, both at home and in Barbados, where it is known as "the cricketers' rum".

This summer, Cockspur will become the

official

spirit of English

test

match

grounds. The three -year deal, worth over 3 million, will see the brand occupy significant advertising placements at the

test

match

grounds, benefiting from international media exposure, product sales and sampling opportunities, with exclusivity in the spirits sector.

Cockspur Fine Rum is available in Somerfield, Asda and through quality independent retailers, priced at 12.49.

To get your hands on a case, just answer this question:

On which Caribbean island is Cockspur Fine Rum produced?

Send your answer, with your name, address and telephone number, by April 4, to: Katharine O'Callaghan, Callaghan Communications, 3 Silver Street, Hordle, Lymington, Hampshire

SO41 0FN or email ko@callaghancomms.co.uk




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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