Constellation's green solution to foil al fresco wine hazards

21 March, 2008

As environmental impact of wine bottles is revealed, Echo Falls lightweights

Echo Falls

now comes in a foil-sealed plastic glass for people who want to enjoy wine "when out and about".

The 18.7cl shatterproof glass is made from PET, which Constellation says will appeal to environmentally-conscious consumers because it can be recycled.

"Heat-sealed for freshness, the Echo Falls wine glass is perfect for occasions and events where real glass could cause a hazard, such as sporting fixtures, concerts, picnics, barbecues, days out on the beach and afternoons in the garden," the company added. "It is lighter and safer than glass and more convenient than a heavy bottle and fiddly corkscrew."

Available in Chardonnay, Merlot and rosť styles, the glass will be available in single format for catering and on-trade and in twin packs for retail.

The release coincides with a study proving

wine in lightweight bottles can significantly reduce the amount of carbon dioxide emitted into the air.

The report by the Waste & Resources Action Programme compared the impact on the environment of four different types of bottle

filled in the UK with wine shipped from Australia. It found

wine contained in a lightweight bottle with a high recycled content produces 167 g less of CO2 than a regular bottle.

Emissions were measured from the point at which empty flexitanks were transported to the winery in Australia and filled, to the time the bottles were taken home from the store.

A lightweight glass bottle (365g) made with 92%

recycled material created 356g

of CO2 whereas a regular

bottle (496g) made with 81% recycled content created 523g. A lightweight bottle made with 81% recycled content created 453g.

Richard Swannell, director of retail and organics programmes at WRAP, said: "This

demonstrates the positive environmental impact of lightweighting and the incorporation of recycled content.




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