Fuller's takes Pride in
latest ads

27 March, 2008

Fuller’s is hoping to drive sales of London Pride this spring with a series of poster, cinema and taxi ads.

The Whatever you do, take Pride campaign will run until May and is part of the brewer’s annual £2 million investment in the brand.

David Spencer, Fuller’s brands marketing manager, said the campaign coincided with sponsorship of the London Marathon on April 13 and would be followed by more advertising later in the year.

“This campaign will reinforce Pride’s best-in-class credentials in a striking and attractive fashion, taking our ‘Whatever you do, take Pride’ message to the nation’s discerning beer drinkers,” he said.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter