Fuller's takes Pride in
latest ads

27 March, 2008

Fuller’s is hoping to drive sales of London Pride this spring with a series of poster, cinema and taxi ads.

The Whatever you do, take Pride campaign will run until May and is part of the brewer’s annual £2 million investment in the brand.

David Spencer, Fuller’s brands marketing manager, said the campaign coincided with sponsorship of the London Marathon on April 13 and would be followed by more advertising later in the year.

“This campaign will reinforce Pride’s best-in-class credentials in a striking and attractive fashion, taking our ‘Whatever you do, take Pride’ message to the nation’s discerning beer drinkers,” he said.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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