The Face of Fitou brings human touch to Tauch

04 April, 2008

French cooperative Mont Tauch has unveiled a new corporate identity under the banner

The Face of Fitou.

The new


features Mont Tauch growers and a

logo created by the word Fitou on packaging and promotional material.

It has been created to emphasise the human side of the co-operative , co-owned by 300 growers.

Mont Tauch will support the launch with a £500,000 campaign, which includes in-store promotions and presence at consumer fairs .

A new Fitou wine with an rrp of £5.99 is also being launched by Mont Tauch with the new design.

Labels are made of recycled packaging .

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