The Face of Fitou brings human touch to Tauch

04 April, 2008

French cooperative Mont Tauch has unveiled a new corporate identity under the banner

The Face of Fitou.

The new

look

features Mont Tauch growers and a

logo created by the word Fitou on packaging and promotional material.

It has been created to emphasise the human side of the co-operative , co-owned by 300 growers.

Mont Tauch will support the launch with a £500,000 campaign, which includes in-store promotions and presence at consumer fairs .

A new Fitou wine with an rrp of £5.99 is also being launched by Mont Tauch with the new design.

Labels are made of recycled packaging .




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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