Top Tip

04 April, 2008

For the past three years we've been creating summer party guides

>

- a

simple newsletter with everything you need to know about throwing a party in the sun. For example, which wines match to barbecue foods, what quantities of drink you will need for different amount of guests,

cocktail recipes, suggestions for decorating your garden etc.

We photocopy a load of them and encourage customers to pick them up with they pay at the till. It means when they're planning a party they come back to us to buy all the supplies.

Joyce Evans

Grange Wines, Littleover, Derby

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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