Thatchers lightens entire cider range

04 April, 2008

Thatchers is putting all its ciders into lightweight bottles after introducing its range of single variety ciders in the format.

Thatchers Gold, Thatchers Pear Cider and Thatchers Oak Matured will now also be packaged in 50cl lightweight bottles.

Managing director Martin Thatcher said: "The new, shorter bottle has stronger shelf presence and is fridge-friendly.

"Mindful of minimising packaging requirements, we have also reduced the weight of the bottle."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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