Mini Cooper promotion for Beefeater Gin

08 April, 2008

Pernod Ricard is giving consumers the chance to win a Union Jack Mini Cooper car in an on-pack give-away for Beefeater Gin.

The promotion is the first Pernod has run since the brand was relaunched at the beginning of 2007 and is designed to emphasise Beefeater’s London heritage.

For a limited period, the redesigned bottle will be packaged in a limited edition gift pack featuring images from the brand’s Forever London ad campaign. It will be available in Tesco, Sainsbury’s, Waitrose, Morrisons, Threshers, Booths and Somerfield stores nationwide.

A microsite – beefeaterwinamini.co.uk – has been created to support the offer.

Patrick Venning, head of marketing for Gin at Pernod Ricard, said: “We saw how successful our relaunch last year was and we’re now keen to make sure we sustain that momentum with this eye-catching off-trade initiative.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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