Mini Cooper promotion for Beefeater Gin

08 April, 2008

Pernod Ricard is giving consumers the chance to win a Union Jack Mini Cooper car in an on-pack give-away for Beefeater Gin.

The promotion is the first Pernod has run since the brand was relaunched at the beginning of 2007 and is designed to emphasise Beefeater’s London heritage.

For a limited period, the redesigned bottle will be packaged in a limited edition gift pack featuring images from the brand’s Forever London ad campaign. It will be available in Tesco, Sainsbury’s, Waitrose, Morrisons, Threshers, Booths and Somerfield stores nationwide.

A microsite – beefeaterwinamini.co.uk – has been created to support the offer.

Patrick Venning, head of marketing for Gin at Pernod Ricard, said: “We saw how successful our relaunch last year was and we’re now keen to make sure we sustain that momentum with this eye-catching off-trade initiative.”




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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