Magners Light airs new ad

09 April, 2008

Magners is launching a TV ad campaign for its lower-calorie variant Magners Light, targeted at women drinkers, next week.

The ad, which carries the strapline Light by Nature, is set in an apple orchard and shows bottles of Magners Light floating away into the air.

It is to air for the first time on April 14.

Brand manager Richard Barnes said: “Our new commercial highlights Magners Light as a great tasting new low-calorie option and primarily targets a female audience. The scene depicts a carefree group of friends as they gather to enjoy the craic with bottles of Magners Light, without the worry of extra calories.”

Magners Light launched in October 2007 and has 92 calories per 33cl bottle, but is still 4.5% abv.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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