First TV appearance for Red Stripe

10 April, 2008

Ads for Jamaican lager Red Stripe are to appear on TV for the first time.

The beer brand has signed a £500,000 deal to sponsor music programme Rockfeedback Presents on Channel 4 for the next six weeks.

Ads will also top and tail the second series of the Saturday show when it airs in the autumn.

The TV sponsorship follows the news that Red Stripe will be the headline

sponsor of two UK grass-roots music festivals this year – Camden Crawl and The Great Escape.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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