Pernod Ricard tells drinkers to act responsibly

11 April, 2008

Pernod Ricard has launched a new responsibility campaign designed to make consumers confront their drinking habits.

The campaign, named "Accept Responsibility" and set to run for a year, will encourage consumers to question phrases such as 'I need a few drinks to loosen up'.

See the full story published on our sister publication, Wine & Spirit:

Pernod Ricard pushes responsible drinking.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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