Pernod Ricard tells drinkers to act responsibly

11 April, 2008

Pernod Ricard has launched a new responsibility campaign designed to make consumers confront their drinking habits.

The campaign, named "Accept Responsibility" and set to run for a year, will encourage consumers to question phrases such as 'I need a few drinks to loosen up'.

See the full story published on our sister publication, Wine & Spirit:

Pernod Ricard pushes responsible drinking.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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