Pernod Ricard tells drinkers to act responsibly

11 April, 2008

Pernod Ricard has launched a new responsibility campaign designed to make consumers confront their drinking habits.

The campaign, named "Accept Responsibility" and set to run for a year, will encourage consumers to question phrases such as 'I need a few drinks to loosen up'.

See the full story published on our sister publication, Wine & Spirit:

Pernod Ricard pushes responsible drinking.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter