New chief exec for Direct Wines

14 April, 2008

Laithwaites owner Direct Wines has appointed Simon McMurtrie chief executive.

McMurtrie, who has been a director at the company since the beginning of last year, took up his new role on April 10 following the departure of Oliver Garland.

Direct Wines is the umbrella company for Laithwaites, Sunday Wines Wine Club, The Barclaycard Wine Service and the Natwest Wine Club.

McMurtrie's appointment has been made to help drive sales in the UK and in the USA, Switzerland and Australia where the company has expanded its operations.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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