New chief exec for Direct Wines

14 April, 2008

Laithwaites owner Direct Wines has appointed Simon McMurtrie chief executive.

McMurtrie, who has been a director at the company since the beginning of last year, took up his new role on April 10 following the departure of Oliver Garland.

Direct Wines is the umbrella company for Laithwaites, Sunday Wines Wine Club, The Barclaycard Wine Service and the Natwest Wine Club.

McMurtrie's appointment has been made to help drive sales in the UK and in the USA, Switzerland and Australia where the company has expanded its operations.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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