Provocative underwear gives Pinky a lift

18 April, 2008

Whyte & Mackay has teamed up with lingerie brand Agent Provocateur to promote its Pinky Vodka.

A sampling campaign will see Pinky cocktails being served to customers at Agent Provocateur's 13 stores across the UK.

Calling cards will be left at each event to let people know which shops stock the vodka and how to make their own cocktails at home.

The brand has also taken centre stage at an Agent Provocateur exhibition,

where underwear models served Pinky to celebrity guests, including Sadie Frost.

Premium brand director Rosslynn Law said: "As Pinky is a beautiful vodka created especially for women, it is only fitting that we work alongside another brand that celebrates the female form.

"Agent Provocateur is a smart and sexy brand that emanates style and luxury. Its fans include Kate Moss and Maggie Gyllenhaal and, with a following of several thousand sexy young women, it gives Pinky a great opportunity to align itself with the female market."

Made in Scandinavia, Pinky is hand-blended with violets, rose petals and wild strawberries.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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