Misleading whisky must change name

18 April, 2008

A court has ruled that Glen Breton whisky must change its name because it makes people think it is Scottish.

The Scotch Whisky Association has welcomed the Canadian Federal Court decision to refuse to register the Glen Breton trademark for the only single malt whisky produced in Canada. The SWA objected to the trademark, arguing

the word 'Glen' is widely used in Scottish malts and it could be misleading and confusing to consumers.

The court considered more than 30 newspaper articles, menus, websites and price lists which all mis-describe Glen Breton as Scottish.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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