Union address from Pernod
Pernod Ricard is giving consumers the chance to win a Union Jack Mini Cooper
in an on-pack give away for Beefeater Gin.
The promotion is the first Pernod has run in the off-trade since the brand was relaunched at the beginning of 2007.
The push is designed to emphasise Beefeater's London heritage and, for a limited period, the redesigned bottle will be
gift pack featuring images from the brand's Forever London ad campaign.
It will be available in Tesco, Sainsbury's, Waitrose, Morrisons, Threshers, Booths and Somerfield stores nationwide.
A microsite - beefeaterwinamini.co.uk - has been created to support the offer.
Patrick Venning, head of marketing for gin at Pernod Ricard, said: "We saw how successful our relaunch last year was and we're now
keen to make sure we sustain that momentum ."