Union address from Pernod

18 April, 2008

Pernod Ricard is giving consumers the chance to win a Union Jack Mini Cooper

in an on-pack give away for Beefeater Gin.

The promotion is the first Pernod has run in the off-trade since the brand was relaunched at the beginning of 2007.

The push is designed to emphasise Beefeater's London heritage and, for a limited period, the redesigned bottle will be

in a

gift pack featuring images from the brand's Forever London ad campaign.

It will be available in Tesco, Sainsbury's, Waitrose, Morrisons, Threshers, Booths and Somerfield stores nationwide.

A microsite - beefeaterwinamini.co.uk - has been created to support the offer.

Patrick Venning, head of marketing for gin at Pernod Ricard, said: "We saw how successful our relaunch last year was and we're now

keen to make sure we sustain that momentum ."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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