Union address from Pernod

18 April, 2008

Pernod Ricard is giving consumers the chance to win a Union Jack Mini Cooper

in an on-pack give away for Beefeater Gin.

The promotion is the first Pernod has run in the off-trade since the brand was relaunched at the beginning of 2007.

The push is designed to emphasise Beefeater's London heritage and, for a limited period, the redesigned bottle will be

in a

gift pack featuring images from the brand's Forever London ad campaign.

It will be available in Tesco, Sainsbury's, Waitrose, Morrisons, Threshers, Booths and Somerfield stores nationwide.

A microsite - beefeaterwinamini.co.uk - has been created to support the offer.

Patrick Venning, head of marketing for gin at Pernod Ricard, said: "We saw how successful our relaunch last year was and we're now

keen to make sure we sustain that momentum ."




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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