Galaxy smooths way for book stars

18 April, 2008

Mars UK is spending 1.5 million on sponsorship of the 2008 Galaxy Book Awards.

The deal will include a TV ad campaign, press ads in the national press, online and PR activity. Mars will also be running a nationwide Book Crossing initiative from this month offering consumers the chance to read the award's shortlisted titles.

The books will be labelled with a Pick Me Up sticker and left in public places for people to find, read and put back for someone else to find. Readers will be encouraged to leave thier comments about the book on a Galaxy-branded Facebook site.

Trade relations manager Bep Sandhu said: "Alongside traditional media, by tapping into the Facebook and social networking phenomenon we are capturing a huge segment of our target audience and promoting the reading message to chocolate lovers across the UK."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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