Pop group Girls Aloud
star in Kit Kat Senses' new TV ad which focuses on the "indulgent breaks" that busy women crave. The chocolate bar
- a low-calorie version of the original Kit Kat -
is the headline sponsor of the Girls Aloud tour this summer, and the band will also endorse Kit Kat Senses through in-store marketing, press ads and PR activity.
Magnum is following the launch of its Ecuador Dark ice cream stick with
Mayan Mystica. The
cinnamon, honey and nutmeg-flavoured addition will be advertised through a £7 million campaign featuring Desperate Housewives star Eva Longoria.
Boost Drinks is launching a smoothie in Mixed Berry and Orange & Mango flavours. The drink, which is completely natural and doesn't require refrigeration, will retail for 99p.
Flagship brands Boost Energy will also be relaunched in revamped packaging .