Sauza tequila gets modern makeover

18 April, 2008

Beam Global's premium tequila brand Sauza has been repackaged as part of a 650,000 push.

The Blanco and Reposado variants will be available from May in revamped bottles, which are taller than the original and feature bolder images of the agave plant.

The new look is designed to position Sauza as a "modern mixable white spirit", according to brand manager Daniel Deephouse, with a neck

collar featuring the recipe for the paloma - a cocktail popular in Mexico

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