Sauza tequila gets modern makeover

18 April, 2008

Beam Global's premium tequila brand Sauza has been repackaged as part of a 650,000 push.

The Blanco and Reposado variants will be available from May in revamped bottles, which are taller than the original and feature bolder images of the agave plant.

The new look is designed to position Sauza as a "modern mixable white spirit", according to brand manager Daniel Deephouse, with a neck

collar featuring the recipe for the paloma - a cocktail popular in Mexico

.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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