Carling to sponsor ITV movies

25 April, 2008

Coors has signed a deal with ITV for Carling to be the exclusive sponsor of movies on ITV2, ITV3 and ITV4.

Coors has signed a £2 million deal with ITV for Carling to be the exclusive sponsor of movies on ITV2, ITV3 and ITV4.

The 12-month deal means the brand will sponsor 600 movies and includes broadcast sponsorship across ITV’s digital channels as well as online, interactive and mobile interactive bumpers.

The sponsorship creative will follow the current "You know who your mates are" campaign.

Carling Brand Director, Martin Coyle said: “It’s a great opportunity to take the successful ad creative into a wide-reaching through the line campaign”.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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