Chianti Classico education continues in 2008

28 April, 2008

The Consorzio Vino Chianti Classico will be continuing its work to educate the trade and consumers about the region and its wines throughout 2008.

The Consorzio Vino Chianti Classico will continue to educate the trade and consumers about the region and its wines throughout 2008.

A major trade tasting will be held on May 19 at Somerset House in London before the campaign continues at the London International Wine Fair later that week.

A weekend of in-store tastings will also take place in a number of branches of off-licence chains in September and neck seals featuring the black rooster – a guarantee of the wine's authenticity and quality – will form the backbone of consumer communication.

Consorzio President, Marco Pallanti said: "The UK is a very important market for us and we feel this new campaign shows our ongoing commitment to this market.

"Following the national promotion we ran in the independent sector in January, we will be focusing on the national off-licence chains to continue to support retail listings of Chianti Classico."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter