Adnams plans to double profits by 2013

28 April, 2008

Adnams is hoping to double its operating profits over the next five years.

The Suffolk-based brewer, which also sells wine from its nine Cellar & Kitchen stores, said the company's green credentials had helped it capitalise on a growing consumer trend for environmentally friendly products and placed it in a good position for future growth.

Last week East Green, the UK's first carbon neutral beer produced by Adnams, was launched in Tesco. The company also ensures 20% of the wine it sells is organic or biodynamic.

Speaking at the company's AGM today, executive chairman Jonathan Adnams said despite an "extremely difficult" year for the trade, Adnams had managed to grow turnover, profits and market share in 2007.

He said: “During the year we had to deal with the smoking ban, introduced in July, summer floods and poor weather, increasing costs of raw materials and declining consumer confidence since the autumn.

"In this difficult environment our robust performance is a testament to the

strength of our brand, the quality of our people, our ability to innovate, and our track record of investing in the business to support future growth."

Adnams said it had increasing its workforce in order to meet its strategic plan.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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