Adnams plans to double profits by 2013

28 April, 2008

Adnams is hoping to double its operating profits over the next five years.

The Suffolk-based brewer, which also sells wine from its nine Cellar & Kitchen stores, said the company's green credentials had helped it capitalise on a growing consumer trend for environmentally friendly products and placed it in a good position for future growth.

Last week East Green, the UK's first carbon neutral beer produced by Adnams, was launched in Tesco. The company also ensures 20% of the wine it sells is organic or biodynamic.

Speaking at the company's AGM today, executive chairman Jonathan Adnams said despite an "extremely difficult" year for the trade, Adnams had managed to grow turnover, profits and market share in 2007.

He said: “During the year we had to deal with the smoking ban, introduced in July, summer floods and poor weather, increasing costs of raw materials and declining consumer confidence since the autumn.

"In this difficult environment our robust performance is a testament to the

strength of our brand, the quality of our people, our ability to innovate, and our track record of investing in the business to support future growth."

Adnams said it had increasing its workforce in order to meet its strategic plan.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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