Bulmers launches summer TV ads

30 April, 2008

Over-ice cider Bulmers is celebrating Britain's unpredictable summer weather in a new TV ad which launches on May 5.

The 30-second ad is called Our Summer and features a voiceover by TV actor Stephen Tompkinson. It will air on satellite and terrestrial channels and is part of a £20 million marketing programme for the brand.

Marketing manager Graeme Mckenzie said: “The campaign is built around the proposition that the unpredictable nature of the British summer brings out the resourceful and optimistic side of our character and the new 30-second film captures the uniquely British approach to the unpredictable weather perfectly.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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