Bulmers ad marks British summer

02 May, 2008

Over-ice cider Bulmers Original is launching a national TV ad which celebrates Britain's unpredictable summer weather.

The 30-second ad is called Our Summer and features a voiceover by TV actor Stephen Tompkinson. It will air on satellite and terrestrial channels from May 5 and is part of a 20 million marketing programme for the brand.

Marketing manager Graeme Mckenzie said: "The campaign is built around the proposition that the unpredictable nature of the British summer brings out the resourceful and optimistic side of our character and the new 30-second film captures the uniquely British approach to the unpredictable weather perfectly."




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter