Bulmers ad marks British summer

02 May, 2008

Over-ice cider Bulmers Original is launching a national TV ad which celebrates Britain's unpredictable summer weather.

The 30-second ad is called Our Summer and features a voiceover by TV actor Stephen Tompkinson. It will air on satellite and terrestrial channels from May 5 and is part of a 20 million marketing programme for the brand.

Marketing manager Graeme Mckenzie said: "The campaign is built around the proposition that the unpredictable nature of the British summer brings out the resourceful and optimistic side of our character and the new 30-second film captures the uniquely British approach to the unpredictable weather perfectly."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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