Bulmers ad marks British summer

02 May, 2008

Over-ice cider Bulmers Original is launching a national TV ad which celebrates Britain's unpredictable summer weather.

The 30-second ad is called Our Summer and features a voiceover by TV actor Stephen Tompkinson. It will air on satellite and terrestrial channels from May 5 and is part of a 20 million marketing programme for the brand.

Marketing manager Graeme Mckenzie said: "The campaign is built around the proposition that the unpredictable nature of the British summer brings out the resourceful and optimistic side of our character and the new 30-second film captures the uniquely British approach to the unpredictable weather perfectly."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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