Alcohol education plans for schools

02 May, 2008

Beam Global has spoken of plans to pilot an alcohol education programme in a UK school to help children better understand alcohol.

Talks are taking place between the drinks company and Sussex police about trialling the initiative in a school in the county later this year.

Speaking

at the Wine & Spirit Trade Association's spring conference, Beam Global UK managing director Jonathan Stordy

said a similar scheme had already proved a success in Spain.

He said: "There is not enough investment in education around drink in the UK. Our children have sex education ­lessons, so why are we sending our children out for their first drinking experience at 18 without education?"

The government is also

to unveil its plans to tackle under-age drinking. Kevin Brennan, the parliamentary under secretary of state for children, young people and families, also speaking at the conference, said its Youth Alcohol Action Plan would be released in the next few weeks.




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter