Carling sponsors 600 movies on ITV

02 May, 2008

Coors Brewers is putting £2 million into a Carling sponsorship of movies on ITV2, ITV3 and ITV4.

The 12-month deal will cover 600 films and include online and mobile ads on the brand's current You Know Who Your Mates Are theme. It includes the latest instalment of the campaign, Cowboys.

Carling brand director Martin Coyle said: "It's a great opportunity to take the ad creative into a wide-reaching through-the-line campaign."

Yan Li, senior sponsorship executive at ITV customer relations, added: "The audience profile and brand fit are a perfect match."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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